Personalised jewellery has always been seen as a personalised buy. In a world where everyone has a phone, and everyone wants to be seen with more personal items than they have already got, what is more personalised than a necklace or a pair of earrings that you have added your name on to? Once upon a time, almost everything jewellers made was bespoke; rings were hand crafted, pendants were hand carved and necklaces were individually chosen, hand crafted and polished. Only very recently has the idea of Personalised jewellery – elegant gems caught on, and today you can buy anything from cufflinks to watches. Now, when people go to buy jewellery, they are doing so because they have a name on it.

Categories of Personalised Jewellery

So, if a nameplate is so personalised, why would jewellers want to personalise their products? There are many reasons, and one of the most common reasons why retailers and suppliers of jewelleries want to personalise their products is to increase sales. Increasing sales is important to any business, and in the jewellery industry being able to personalise your jewellery allows you to market it to the correct audience. If everyone thinks the same way about your brand, you will not be selling as many jewelleries as you would if your customers think that your stones and charms were all identical.

Another reason why personalised jewellery is becoming more common is because they allow customers to make changes to their jewellery without having to change the design or create an entirely new piece. A great example of this is the ‘Les Georgettes’ bracelet, which originally appeared on a gold bracelet but can now be found on bracelets of every colour imaginable. By purchasing a ‘Les Georgette’ bracelet and then adding charms that you personally have created, you can change the look of your bracelet at any time. There are several websites where you can purchase these bracelets and accessories, but simply using the internet as a starting point is the best way to find out exactly what is available.

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